This is the most frequently asked question when starting an online academy at
. Should we start with the blog or the homepage? The answer that you can do both is not helpful, so let's organize what is different and which comes first.
The two have different roles
| Blog homepage | ||
| What we do | Makes you come here | Makes us believe |
| People who see us | People who don't know us yet | People who know us and come to check us out |
| Strengths | New inflow with each new post | Timetable, tuition, and location in one place |
| Weakness | Depends on platform policy | If left alone, inflow will not occur |
| Lifespan | The exposure period of one article is short | Once made, it lasts a long time |
The blog is at the entrance, The homepage is close to the destination.
So the two are not substitutes.The homepage is where parents who come to the blog ultimately go to check. Without a website, even if interest arises in your blog, there is nowhere to go.
Why does the academy come to mind first on the blog?
Because you see results quickly. Even if you post just one post, you will get views. Even after the homepage is created, it seems like nothing happens for a while.
However, there are clear limitations to having only the blog. If parents search for the name "○○ Academy" and all that comes up is a few blog posts, there is little basis for determining whether the academy is actually in operation. This is especially true for new academies.
Then there is no need for a homepage?
Most of the information that parents check last is on the homepage. class schedule, tuition, instructor introduction, location, contact information. This is not conveyed well in a blog post. This is because the writing flows and it is difficult to find it again by searching.
And search engines and AI also look at the homepage when deciding “what kind of place this academy is.” Although the blog posts are scattered by topic, the homepage is and the official information is organized in one place.
Standards for determining the order
| Why we should consider the situation of our academy first | ||
| There is no website at all. | Homepage | There is no place for visitors to check |
| There is a homepage, but it has been the same for several years | Homepage maintenance | Old information is worse than nothing. |
| The homepage is fine, but there is no inflow | Blog | It's time to create the entrance |
| I have both, but separately. Play | Link | If there is no link to each other, each is floating. |
Most of them correspond to the first or last line.
What do I need to do both?
In reality, it is difficult for the academy director to run both channels directly. Because teaching is my main job. So we actually divide it like this.
The homepage is properly created once and maintained once a half year . All you need is the up-to-date timetable and tuition.The blog writes about stories that arose during class about once a week. Topics that parents might search for, such as study methods or test information, are good options. Be sure to connect
and . Each blog post has a link to the homepage, and a link to the blog on the homepage. The presence or absence of this one line makes a bigger difference than you might think.
To summarize, it is like this.
The blog makes people visit and the homepage makes them believe. If you increase the inflow without anywhere to check, it is the same as pouring water into a leaking tank. If you don't have a homepage or it's old, you can start with that. If you already have one, you can start with a blog.
The web support center views member companies' homepages and blogs together. If you manage the two channels separately, they often become disconnected from each other, so it saves effort to put them together from the beginning. If you are not sure which side to start with, we recommend that you check the current condition.
