For AI to include your company in suggested answers, two conditions are required:
- The information must be in a location where AI can discover it
- The information must be a “trusted primary source”
Why blogs are key
The company introduction page on thehomepage is classified as “Advertisement”. However, professional articles on the blog are classified as “expert opinion.” AI overwhelmingly trusts the latter more.
Five Core Writing Principles
1. Question → Answer Structure
Choose a question that actual customers might search for as the title and answer clearly in the text. AI is best at recognizing Q&A patterns.
2. Contains specific data and figures
“Many companies use it” → ❌
“3,000 member companies have used this system for 8 years” → ✅
3. Semantic HTML structure
Exactly use <article>, <section>, and <h2/h3>. AI looks at the HTML structure to understand the hierarchy of information.
4. JSON-LD structured data
Apply Article, FAQPage, and HowTo schema to ensure that AI clearly understands the intent of the article.
5. Regular publications
Regular publications once or twice a week send a signal to AI that “this site is alive.”
Web Support Center member companies receive free support for blog production and operation as an integrated package.
