For AI to include your company in suggested responses, two conditions are required:
- The information must be in a location where AI can discover it
- The information must be a “trusted primary source”
Why blogs are key
The About Us page on the homepage is classified as an “Ad”. However, professional articles on the blog are classified as “expert opinion.” AI overwhelmingly trusts the latter more.
5 Core Writing Principles
1. Question → Answer Structure
Choose a question that actual customers might search for as the title and answer it clearly in the text. AI is best at recognizing Q&A patterns.
2. Contains specific data and figures
"Many companies use it" → ❌
"This is a system that 3,000 member companies have been using for 8 years" → ✅
3. Semantic HTML structure
Use correctly. AI looks at the HTML structure to understand the hierarchy of information.
4. JSON-LD structured data
Apply Article, FAQPage, and HowTo schemas to ensure that AI clearly understands the intent of the article.
5. Regular publication
Regular publication once or twice a week sends a signal to AI that “this site is alive.”
Web Support Center member companies receive free support for blog production and operation as an integrated package.
