This is something you often see on construction/construction company websites. There are a lot of photos of construction, but there are almost no inquiries. . Uploading more photos doesn't change anything. It's not because there aren't enough photos. Aren’t there only photos of
construction examples?
This is the most common problem. There are several photos of the completion, but there is not a single line of the text .
Here two things are blocked at the same time. Search engines cannot read the content in the photo, so cannot tell what kind of construction this company is doing, and , visitors cannot judge whether the construction is suitable for our building just by looking at the photo.
Three or four lines per case should be sufficient. Where is , in what building, what construction is being done, and for how long has been in operation. At least these four things are completely different.
| When there are only pictures When there are descriptions | |
| 5 photos of completion | Rooftop of 5th floor commercial building in Wonmi-gu, Bucheon Waterproofing · 2 times urethane · 4 days of construction |
| Not found in search | Found in search terms such as “commercial rooftop waterproofing” and “urethane waterproofing” |
| Not sure if it is suitable for our building | You can immediately determine whether the conditions are similar |
Even the same photo has different uses depending on the presence or absence of a description.
Can you find out what kind of construction company is doing within 3 seconds?
The home screen often just has the company name and a large photo. However, people who come in through search check first to see if this company is doing the construction I need.
Just by the name "○○ Construction", you cannot tell whether it is waterproofing, interior design, or civil engineering. On the first screen, write down the main construction type, , in letters. It's one line like "Specializing in rooftop waterproofing and exterior wall repair."
How many ways to contact you?
construction inquiries come in when is urgent. When a water leak occurs or a construction schedule is scheduled. At this point, if you wander through the page looking for contact information, you'll just go somewhere else.It is a good idea to display your phone number
and on all pages, and dial it immediately by pressing it on your mobile phone. A phone number works much better than a contact form alone.
The order seen by searchers
| If you do not check the order, | ||
| 1 | What kind of construction company does this work in? | Leave right away |
| 2 | Is it done in our area | Leave right away |
| 3 | Have you ever done similar work? | No trust |
| 4 | Is this an actual company? | Hesitating to inquire |
| 5 | How to contact me | Give up |
Question 4 is mostly solved if you have a business registration number, address, and phone number.
Order in which to fix
There is no need to do them all at once.Just do it in order.
First, enter the main construction and area in letters on the first screen. All it takes is a day. Second, add explanations to construction examples. You can reduce it by three or four for each case, and there is no need to start with the oldest ones. About ten representative ones are enough. Third, place your contact information on every page. Fourth, enter business information in the footer.
If you get to this point, search engines will have content to read, and visitors will have a basis for judgment. Next is search engine registration.
To summarize, it is as follows.
Most of the time, the reason there are no inquiries is not because there are not enough pictures of , but because there are no letters, so it is . Both search engines and people need something to read before making a decision.
The Web Support Center checks in this order when viewing member company websites. In the construction industry, examples are assets, and there are many cases where those assets remain only as photo files. Just adding a caption to a photo you've already taken can make a big difference, so I recommend you try that first.
