Most daycare center websites are created. However, it is rare for parents to come to us through search. When it comes time to recruit children, we end up relying on phone calls and introductions. Organize what is missing and what needs to be filled in first.
What do parents search for?
Parents who know our original names already know us. Parents who don't know yet can search by region and conditions.
“○○-dong daycare center”, “○○-dong national daycare center”, “daycare center near ○○ station”, “○○-dong daycare center review”. Here, the following conditions apply: extended class , infant class , vehicle operation .
So the first question is this. Are the region names written in letters on our website?
Is the area name on the website?
Surprisingly, there are many cases where it is not available. The address is contained only as a map image, and the text contains only the original name. Search engines cannot read the text in the image.
The city/gu/dong name of must be included in a sentence on the first screen and in the introduction. “This is ○○ Daycare Center in Gochon-eup, Gimpo-si” One line is enough. There is no need to force yourself to repeat it, it just needs to be done naturally once or twice.
What do I need to show?
The items that parents actually check on the website are limited.
| Check Why and Where | ||
| Exact Location | Outing distance is the first criterion | Home screen and introduction |
| Operating hours and extended classes | Crucial for dual-income families | Prominent place |
| Class composition and capacity | How old is my child? | Facilities information |
| Number and experience of teachers | Most curious but most often omitted | Teacher introduction |
| Daily routine | Getting a feel for what kind of place it is | Program |
| Diet | Items I check every day | Regular renewal |
| Vehicle operation | Routes and availability | Information page |
| Contact method | Is it possible to do it with just one phone call? | All pages |
If more than half of these are empty, the order is to fill them with content before search ranking..
Check before the child recruitment season
It is too late to make changes after recruitment begins. because it takes time for the search engine to reflect changes. It's a good idea to get it repaired at least a month or two in advance.
The inspection sequence is as follows. Is the region name written in letters → Is the items in the table above filled in → Is the contact information on all pages? → Is it displayed properly on mobile? Most parents watch on their mobile phones.
What about photos and personal information?
Children's photos are the most important part of the homepage. This principle is not to disclose photos that identify a child's face without parental consent.
It is safe to focus on scenes of facilities, teaching aids, and activities in the public area, and place photos of children in a notification area where their faces cannot be identified or require login. It is a good idea to also have a privacy policy.
It is summarized as follows.
The order is area name → items checked by parents → mobile → search engine registration . If you increase exposure while the content is empty, even if they come in, they just leave.
The Web Support Center periodically inspects member company websites based on these standards. In places where local search is important, such as daycare centers, areas are often missed when displaying local names and on mobile screens. If you're curious about how our original homepage is now, you can see half of it just by looking at the table above.
