Technopark companies that AI looks for first | Bucheon Technopark, Chunui Technopark, Daewoo, Sambo, Lenoburg Spider Project
Organizes information on resident companies based on SEO·GEO·AEO, corporate PR support project responding to generative AI search environment
The way customers find companies they need is rapidly changing.
In the past, people searched for keywords on Naver or Google, then visited several websites and compared products, technology, location, contact information, etc. to select a company.
However, recently, the method of asking questions about products, technologies, regions, and company conditions required for generative AI such as ChatGPT, Claude, Gemini, and Perplexity and receiving recommendations is spreading.
Now, companies must go beyond simply being exposed in search results and prepare an environment where AI can accurately understand the company's information and present it as a company suitable for user inquiries.
In order to respond to these changes, , Bucheon City Techno Park Development Council , together with the Web Support Center, is carrying out the Spider Project for companies residing in the techno park.
What is the Spider Project?
Spider Project is a project that supplements the online information of companies residing in the Techno Park and Knowledge Industry Center belonging to the Bucheon City Techno Park Development Council and supports them in responding to the AI search environment.
The main target complexes are:
- Bucheon Techno Park Complex 1
- Bucheon Techno Park Complex 2
- Bucheon Techno Park Complex 3
- Bucheon Techno Park Complex 4
- Chunui Techno Park 1st
- Chunui Techno Park 2nd
- Chunui Techno Park 3rd
- Daewoo Techno Park
- Sambo Techno Tower
- Lenoburg Bucheon Knowledge Industry Center
The core of the Spider Project is not simply running advertisements or changing the homepage design.
The purpose is to build a corporate information base that search engines and generative AI can understand by systematically organizing the company introduction, main products, technologies, business areas, location, contact information, photos, homepage, and blog contents of the resident companies.
Why should we prepare for an AI search environment now?
In the past, online marketing centered around creating a homepage and running advertisements on Naver or Google.
The customer personally visited several sites displayed in the search results and compared them for a long time before selecting the final company.
But in an AI-driven search environment, customers might ask questions like:
“Please tell me a manufacturer that can do precision processing in Bucheon.”
“Find an automation equipment company in Chunui Techno Park.”
“Which of the companies located in Bucheon Techno Park manufactures industrial equipment?”
“Compare manufacturing companies in Daewoo Techno Park or Sambo Techno Tower.”
For AI to answer these questions, information such as a company's industry, product, technology, location, and contact information must be clearly organized online.
If company information is insufficient, out of date, or the content of multiple channels is different, it is difficult for AI to accurately identify the company.
Conversely, if company information is consistently disclosed on the homepage, official complex channels, blogs, FAQs, product introduction pages, etc., it helps search engines and AI understand the company's business content.
How are SEO·GEO·AEO different?
The Spider Project emphasizes not only SEO, which is traditional search engine optimization, but also GEO and AEO, which take into account generative AI and answer-based search environments.
What is SEO?
SEO stands for Search Engine Optimization.
This is the task of organizing the structure and information of the site so that search engines such as Google and Naver can easily collect the content of the homepage and reflect it in search results.
Representative SEO factors are as follows.
- Page title and meta description
- Body describing the company and products
- Site map for search engines
- robots.txt settings
- Mobile optimization
- SSL security authentication
- Image description and file name
- Internal link structure
- Google/Naver search registration
- Apply structured data
When SEO is properly configured, it becomes easier for search engines to understand the topic and content of the company's homepage.
What is GEO?
GEO stands for Generative Engine Optimization and stands for generative AI search optimization.
This is a method in which generative AI, such as ChatGPT, Claude, Gemini, and Perplexity, understands corporate information and organizes content in a format that is easy to refer to when constructing a response.
For GEO, the following information is more important than simply repeating keywords.
- Correct official name of the company
- Main business areas
- Representative products and services
- Possessed technology and facilities
- Main transaction areas
- Complex and area where the company is located
- How to contact us
- Real cases and latest news
- Clear sentence structure
- Consistent corporate information by channel
For AI to accurately describe a company, “what the company makes,” “which customers need it,” and “where it is located” must be specifically written on the homepage.
What is AEO?
AEO stands for Answer Engine Optimization, meaning answer-type search optimization.
This is a method of organizing content in the form of questions and answers so that when a user asks a question, it is easy for a search engine or AI to organize the company's information into a single answer.
For example, you should be able to answer questions like:
- What products does this company produce?
- What are the main technologies? Is it possible to order
- ?
- Which region is it located in?
- How do I apply for a consultation?
- Is it possible to provide consultation to overseas customers?
FAQs and Qs & A Building content and applying structured data helps search engines and AI distinguish key information on your homepage.
What stages will the Spider Project progress through?
The Spider Project is carried out in stages depending on the company's current online environment and the scope of support required.
Step 1｜Supplementing resident company information
The first thing to do is to check the currently registered company information.
It is difficult for companies to provide sufficient information online if they only have a company name but no company introduction, if their phone number and website address are out of date, or if product photos and main business details are not registered.
It is recommended to specifically register the following items in the resident company information.
- Exact company name
- Main phone number
- Business address and room number
- Website address
- Main industry
- Representative product
- Core Technology
- Company Introduction
- Product/Facility/Site Photos
- Consultation and inquiry method
Supplementing corporate information is the starting point for AI optimization.
Before creating a homepage or operating a blog, you must accurately organize basic data that describes your company.
Step 2 | Building an AI-optimized homepage
The homepage is a company introduction to customers and an official data channel that delivers company information to search engines and AI.
The Spider Project supports the creation of new websites and the renewal and supplementation of existing websites for companies without a website.
Support scope may include the following items:
- 4 languages Corporate homepage
- 10 languages Own blog
- Apply SEO·GEO·AEO
- Title and meta description for each page
- sitemap.xml
- robots.txt
- llms.txt
- JSON-LD Structured Data
- FAQs and Qs & A Structure
- Google Search Console registration
- Naver search registration
- Apply SSL security certification
- Mobile screen optimization
- Company/Product/Inquiry page composition
The key is not only to make the homepage look good, but also to logically classify company information to create a structure that is easy for search engines and AI to understand.
Step 3｜Operating your own blog and Naver blog
After completing the homepage, you must continuously accumulate new information.
AI and search engines can refer to not only the basic information on the homepage, but also whether the company is currently active and whether product and technology information is continuously updated.
Therefore, the method of operating the own blog and Naver blog together is utilized.
Our own blog has the following advantages:
- Accumulated content on company domain
- Product and technical information can be systematically categorized
- Can scale with multilingual content
- Can seamlessly link to contact pages
- Can reduce dependency on platform policy changes
Naver Blog has the advantage of being able to quickly establish contact with domestic search users.
- Displayed in Naver search results
- Utilize the empathy function with neighbors
- Deliver products, cases, and corporate news
- Build an external link to the homepage
- Provide familiar information for domestic customers
Post the same text on both channels Rather than copying, it is better to vary the title, structure, and expression to suit the readers and purpose of each blog.
What blog content should I write?
Even though it is a corporate blog, it is difficult to provide sufficient information by only repeating the company introduction and advertising phrases.
We must consistently create content that helps AI search and customers’ information exploration.
Representative post topics are as follows:
Product Introduction
Introduces product name, purpose, features, specifications, application areas, and customization availability in detail.
Technology and equipment introduction
Describes the equipment, processing method, production process, quality control method, and technical strengths.
New product/new technology news
We deliver newly developed products, improved technologies, patents, certifications, and research and development information.
Corporate Story
Introducing the background of the company's establishment, growth process, management philosophy, and long-term accumulated technical experience.
Visit to resident companies
We convey the actual image of the company through the business environment, production site, representative products, and employee interviews.
Application Examples
Explains in which industries and fields the product is used, focusing on actual cases.
Frequently Asked Questions
We summarize customer questions such as delivery date, quotation, customization, minimum quantity, delivery, and technical consultation in Q & A.
Why use public and corporate channels together??
Individual company websites are the most important channels for providing official information.
Here, if company information is consistently confirmed through multiple channels such as the Techno Park Complex website, Bucheon City Techno Park Development Council channel, and Web Support Center blog, it will help to verify and understand the company's information online.
The Spider Project does not rely on only one homepage, but connects the following channels.
- Official website of resident company
- Own company blog
- Resident company Naver Blog
- Techno Park Complex Official Channel
- Bucheon City Techno Park Development Council Channel
- Web Support Center Operation Channel
- Video, Shorts, SNS Content
When company name, product, address, contact information, and industry information are provided consistently across multiple channels, it becomes easier for both customers and search systems to check company information.
Are videos and shorts also necessary for AI optimization?
Recent AI is developing to analyze various types of content such as images, videos, voices, and subtitles as well as text.
You can create the following content by using product photos and company materials owned by the company.
- Company introduction video
- Product function explanation video
- Manufacturing process introduction
- New Product Shorts
- Technical Description Content
- Visiting Company Video
- Field Installation Case
- Frequently Asked Questions Video
Product size, operation method, production process, and technical features that are difficult to explain in writing can be better understood by customers when shown through video.
If consistent information is provided repeatedly on the website, blog, video, and SNS, the company can communicate more clearly what kind of business it does.
What should participating companies prepare first?
Companies wishing to participate in the Spider Project are advised to first check the current online information.
If you prepare the following materials in advance, you can supplement corporate information and create a homepage or blog more smoothly.
- Company logo
- Exact company name
- Business type based on business registration certificate
- Main product name
- Main product photo
- Production facility photo
- Company interior and site photos
- Main technical description
- Certificates and patent materials
- Company History
- Representative Contact
- Existing website address
- Frequently asked questions from customers
- Industries where the product is used
The purpose is not to disclose a lot of information, but the extent of information that can be disclosed to the outside world It is important to accurately and sufficiently convey the company's business content.
Excluding drawings, customer information, and internal technical data that require security, the organization should focus on product, technology, and service information that can be disclosed.
What change is the Spider Project aiming for?
The Spider Project is not a business that guarantees specific search rankings or AI recommendations in the short term.
This is a project that supports tenant companies to build official information that AI and search engines can understand, and to continuously accumulate this information on homepages, blogs, official channels, and video content.
Previously, companies that ran a lot of online advertising were often discovered by customers first.
In the future, accurate company information, professional content, up-to-dateness, and consistency across various channels, not just advertising, may become more important.
If you are a company residing in Bucheon Techno Park, Chunui Techno Park, Daewoo Techno Park, Sambo Techno Tower, or Lenoburg Bucheon Knowledge Industry Center, you need to check whether our company's online information is sufficient.
The starting point of marketing in the AI era is to check whether AI can understand our company when asked a question and whether it can clearly explain what products and technologies it provides.
Spider Project Q & A
Q. What kind of business is Spider Project?
This is a project to supplement the information of technopark tenant companies belonging to the Bucheon City Technopark Development Council and to respond to the AI search environment by building SEO, GEO, and AEO-based homepages and blogs.
Q. Can companies without a website apply?
Yes. Companies that do not have a website can apply to create a new multilingual AI-optimized website, and if they have an existing website, they can renew it or supplement only the necessary items.
Q. Is AI optimization possible for the existing website?
After diagnosing the production method and current status of the existing homepage, you can select and supplement necessary items such as SEO, AEO, FAQ, SSL, structured data, and search registration.
Q. Why do I need to run a blog together?
The homepage provides basic information about the company, and the blog continuously adds the latest information such as products, technology, cases, and company news. Operating both channels together can provide richer information to customers and search systems.
Q. Can I post the same article on multiple blogs?
Rather than copying the same text, it is better to configure the title and content differently to suit the purpose and readers of each channel, such as your own blog, Naver blog, or just the official blog.
Q. What content should I prepare?
You can convey your company's business details in detail by preparing product introduction, existing technology, production facilities, application cases, new products/new technologies, company story, company visit, frequently asked questions, etc.
Q. Where can I contact for consultation?
Inquiries related to AI-optimized homepage, own blog, Naver blog operation, video/shorts production, can be consulted through the web support center.
Web Support Center Consultation: 032-323-8366
Email: interfish@naver.com
Source : Web Support Center
